theories of creativity
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Conceptual Spaces (theory) (Boden, 1994) Creativity is a matter of mapping and exploring structured conceptual spaces that have various dimensions, limits, pathways, and levels However when researching creativity, one might find that there are a multitude of theories that are seen as "correct". Apart from intelligence and context, there is one other leading theory to explain the components of creativity: The personality factor. Climate is a contextual feature and therefore an understanding of the role of climate in creativity theory implies an understanding of the broader role attributed to the context in general. Some studies have found that people who tended to produce more original responses also were better at rating their most original responses to a divergent-thinking task. We will refer back to this model later in this chapter when discussing organizational climate features. FUNDAMENTALS Creativity is the production of a novel and appropriate response, product, or solution to an open-ended task. Theories of creativity & innovation. Each individual theory is correct not only because the next theory builds off the previous one, but also because they each help explain the creative process for different fields. Interestingly enough, they each are correct in their own respect. The investment theory of creativity, proposed in collaboration with Todd Lubart, holds that creativity is in large part a decision. As noted above, self-report scales of creative behavior suggest more generality of creativity than do assessments of the creativity of actual creative products. An original recipe that produces a dish that tastes too terrible to eat cannot be creative. Theories of Creativity on Four Levels Creativity has been a topic in psychological and education research for decades. More recently, researchers have departed from a general conceptualization of climate and have turned their focus to specific types or facets of climate, such as climate for safety, climate for service and climate for initiative (Baer & Frese, 2003; Schneider & Reichers, 1983; Schneider, Wheeler, & Cox, 1992). The triangular theory builds upon 2 earlier accounts, namely, a 3-facet model of creativity and an investment theory of creativity. Atchley, Strayer, & Atchley, 2012; Ball & Stevens, 2009; Beaty & Silvia, 2012, 2013; Benedek, Franz, Heene, & Neubauer, 2012; Chein & Weisberg, 2014; Gilhooly, Fioratou, Anthony, & Wynn, 2007; Gupta, Jang, Mednick, & Huber, 2012; Nusbaum & Silvia, 2011; Silvia, 2008; Silvia & Beaty, 2012, Beaty, Silvia, Nusbaum, Jauk, & Benedek (2014), Beaty, Benedek, Kaufman, and Silvia (2015), Abraham, Rutter, Bantin, & Hermann, 2018; Beaty et al., 2015; Heinonen et al., 2016, The Effect of Mood On Creativity in the Innovative Process, Even if we keep strictly within the specific task domain of creative problem-solving, however, several findings anomalous to the positive mood-enhance-, Domain Specificity: Introduction and Overview, Within the field of creativity research, psychologists tend to stick to the study of humans. Several psychological theories on the process of creativity are chronicled. Similarly, domain specificity of creativity means that creativity testing as currently practiced is necessarily inadequate and of limited validity. Creativity theory is a set of models and concepts for explaining creativity, the act of creating something non-obvious that is unusually valuable. 43) Integrating creativity within industry management and education must first begin with an awareness of key theoretical models most closely associated with the development and application of creativity in real world situations. Creativity and American Culture Exam 1 Cards. Much of the core creativity research and theory is rooted in the arts, but writing and visual art have been more traditional subjects. In addition to reviewing existing dual-process theories of creativity, Sowden et al. Biologists or ethologists usually either focus on animal problem solving or else consider creativity to be an evolutionary adaptation. A successful creator will generate ideas that may be initially unpopular or underappreciated (as in buying stocks with low price-earnings ratios), yet will persist and convince others of the ideas’ merits. Different combinations of kinds of defiance lead to different manifestations of creativity. The circles representing creativity and intelligence overlap. Of these one hundred and twenty different mental tasks Guilford identified one specific operation as "divergent production" and marked it as being a vital component of creativity. Creativity is an elusive concept that has intrigued researchers for years. A potential theory, including every aspect of creativity, is even deemed so cumbersome that it would be incomprehensible and of no use in practical research [35]. In order to contextualize the importance of climate on organizational creativity and innovation it is useful to look at how this literature evolved. Weisberg (1994) pointed to an important distinction between productivity and creativity. In his book Imagination and Creativity in Childhood (1995/1930), Vygotsky goes further and develops his theory of creativity. Klein, 1997, Dorfman, Shames, & Kihlstrom, 1996; Slepian, Weisbuch, Rutchick, Newman, & Ambady, 2010, Kounios & Beeman, 2014; Chein & Weisberg, 2014, Barr, Pennycook, Stolz, and Fugelsang (2015a), Aiello, Jarosz, Cushen, & Wiley, 2012; Ansburg & Hill, 2003; Baird et al., 2012; Bowden, Jung-Beeman, Fleck, & Kounios, 2005; Dijksterhuis & Meurs, 2006; Kim, Hasher, & Zacks, 2007; Kounios et al., 2006; Reverberi, Toraldo, D'Agostini, & Skrap, 2005; Schooler, Ohlsson, & Brooks, 1993; Sio & Ormerod, 2009; Wieth & Zacks, 2011; Wiley & Jarosz, 2012; Zhong, Dijksterhuis, & Galinsky, 2008. It should be noted that the research evidence pointing toward domain specificity of creativity is fairly new, and, like the research that preceded it, this research may not tell the whole story. Research found that people were able to discern their more creative responses – and that people who were more open to experience were more likely to choose accurately. In the past quarter century the idea that creativity is domain general has been seriously challenged. The first, selective encoding, involves distinguishing relevant from irrelevant information. based on the principles of complex dynamic systems theory, which describes and explains children’s creativity. According to this model, six main elements contribute to creativity: intelligence, knowledge, thinking styles, personality, motivation, and the environment. According to the triangular theory, creative individuals defy the crowd (other people and their conscious beliefs), themselves (the individual), and/or the Zeitgeist (the shared and often unconscious worldview of their field). Thus in terms of what is happening inside a creative thinker's head, divergent thinking skill may actually be many unrelated, domain specific cognitive skills; but in terms of how psychologists can understand these many diverse skills (viewing divergent thinking from the outside, as it were), divergent thinking is a coherent class of skills that bear a strong family resemblance. The work of B.F. Skinner will represent the behavioral viewpoint, while Abraham Maslow's ideas will illustrate the personality or humanist perception. Theories of Creativity and Quality Theories of Creativity and Quality Theories of creativity are vast. I hope that you will enjoy this book as much as I have! He stated that there were five types of operations, four types of content, and six types of products adding to a total of one hundred and twenty different types of possible metal tasks (he would later expand this number to one hundred and eighty different mental tasks, but for now let's focus on the original one hundred and twenty.) Climate is a contextual feature and therefore an understanding of the role of climate in creativity theory implies an understanding of the broader role attributed to the context in general. work group cooperation, friendliness, and warmth (as well as responsibility for effectiveness; James & McIntyre, 1996). Because creativity is viewed as an interaction between a person, a task, and an environment, what is novel, high in quality, or task appropriate may vary from one person, task, or environment to another. The social world is given special relevance because it has the potential to influence any of the three components that are conducive to creativity, in particular intrinsic motivation. Spell. Creativity typically stems from individuals or small groups working in a state of competitive collaboration. The authors propose that creativity is the product of a complex person–situation interaction influenced by events of the past as well as salient aspects of the current situation. The Investment Theory of Creativity by Sternberg, creativity has six sources that require confluence: Intelligence, Knowledge, Style of thinking, Personality, Motivation, and Learning environmental contexts. She argued that three variables were needed for creativity to occur: domain-relevant skills, creativity-relevant skills, and task motivation. Match. This synthetic ability includes three knowledge-acquisition components. As valuable as such approaches have been in isolating processes involved in creative thinking, given the considerable bodies of empirical evidence supporting roles for both associative and executive processing, researchers are increasingly seeking a deeper understanding of the interaction between these modes of thought and, accordingly, are adopting more global approaches. We will refer in more detail to TCI and KEYS later in this chapter (for a comprehensive review see Mathisen & Einarsen, 2004). PLAY. They explain, in detail, the considerable deviation in conceptualizations mentioned above—that dual-process theories of cognition predominantly focus on distinctions of autonomy and control in dividing types of processing, whereas creativity researchers tend to focus on the difference between generative and evaluative processes, and divergent and convergent thinking. Ultimately, creativity is not about one thing, but about a system of things. Next we briefly outline a number of climate for creativity and innovation taxonomies that, in line with this trend, have been suggested in the literature. John Baer, in Domain Specificity of Creativity, 2016, If large-scale, domain-general creativity theory is impossible, why is it so attractive? It is interesting to note that the task where positive mood was found to be detrimental is a typical insight problem (the Radiation Problem; Duncker, 1945), held in the classical literature to be a representative indicator of core creative processes in creative problem-solving (e.g. This is a common misconception about creativity. Amabile gives the environment a critical role in this model. Some theorists explain creativity as intrinsic creative motivations, which individuals create a project for … The first element is synthetic ability, which is the ability to generate ideas that are novel, high in quality, and high in task appropriateness. The Four C Model of Creativity. The newest theory is often deemed as being "more correct" than the previously held school of thought. Several psychological theories on the process of creativity are chronicled. The neuroscientific literature showcasing the relation among these networks provides a firm foundation from which to understand the structures and mechanisms in the brain responsible for such levels of processing, and the vacillation between diverse types of processing (see Chrysikou, 2018). Individual perceptions of the work environment are usually termed psychological climate, and, when shared to a level sufficient for aggregation to the group or organizational level, are labelled group or organizational climate. I left out my reference slide though! Test. Finally, selective comparison involves relating new information to old information in a novel way. This divergent production coupled with a content and a product created twenty four possibilities that Guilford labeled collectively as "divergent thinking". An implication of the investment theory of creativity is … Freud’s views on creativity lean towards a neuropsychological model – asserting that creativity stems from basic instinct and the biological satisfaction derived from creative achievement. In later work, Beaty, Benedek, Kaufman, and Silvia (2015) also employed temporal connectivity analysis to show interactions within these regions, whereas participants generated novel ideas, demonstrating that creative thought relies on “cooperation between brain networks linked to cognitive control and spontaneous thought, which may reflect focused internal attention and the top-down control of spontaneous cognition during creative idea production” (p. 1). The theories are entitled creativity as a function of behavior, of personality, and of cognitive processes, respectively. Innovation can be described as: “the intentional introduction and application within a job, work team or organization of ideas, processes, products or procedures which are new to that job, work team or organization” (West & Farr, 1990, p. 9). People who are high in synthetic ability but low in analytical ability may need someone else to evaluate and judge their work for them. Moreover, they complement each other in accounting for the more proximal team climate and the more distal organizational climate influences. What creativity is & is not (4 bullets) A good example is Mednick's (1962) seminal Psychological Review paper, The associative basis of the creative process. Yet this component is also related to creativity, as a successful creator must be able to judge the value of his or her own ideas and decide which ones to pursue. Speculating on the gross disregard of creativity up to that point, Guilford (1950) argued that many to that point had viewed genius and creativity as largely synonymous, with intelligence seen as being able to capture most of the meaningful variance in individual creative capacity. His emphasis on the source of variance in creative potential was not on cognitive control and the ability to effectively access and combine information—core functions of general intelligence—but rather focused on the organization of semantic memory and the way that responses are autonomously generated in response to stimuli. Terms in this set (15) Creativity is: a process by which a symbolic domain of culture is changed. However due to the research in the above theories and models, the fundamental components of creativity have in fact changed. 2. Sowden et al. However, much of human creativity theory can be applied to animal behavior. Guilford identified only 186 papers directly focused on creativity in his assessment of the literature in the years from 1927 to 1950, but Arons's (1965) review found over 800 records in the mere decade following the address. Match. This statement characterizes the historically difficult relationship existent between gifted individuals and society and, between science and creativity research" (Bergquist, "A Comparative View of Creativity Theories", p.1). Based on different theoretical frameworks, several models of climate have been developed identifying a number of dimensions that can influence creativity and innovation (cf. Terms in this set (15) Creativity is: a process by which a symbolic domain of culture is changed. Creativity Research Journal , 14 , 179 –192. Most creativity training programs already use a wide variety of tasks, spread across various content domains, in the exercises they use to improve divergent thinking and other creative thinking skills. One such theory is Sternberg and Lubart's ‘investment’ theory of creativity, in which the key to being creative is to buy low and sell high in the world of ideas. The componential theory of creativity is recognized as one of the major theories of creativity in individuals and in organizations, serving as a partial foundation for several other theories and for many empirical investigations. Creativity training, on the other hand, can accommodate domain specificity of creativity rather easily. The creator will then know when to move on to pursue other ideas (as in selling high, when one divests oneself of stocks). By learning to know processes involved in creative activity, we may learn to help people to become more creative. Within the field of creativity research, psychologists tend to stick to the study of humans. In their multilevel, interactionist model of creativity, the authors suggest that creativity is a phenomenon that is influenced by both situational and dispositional factors. Functionality:The idea needs to actually work or possess some degree of usefulness. Thus there are many different divergent thinking skills rather than a single divergent thinking skill. Creativity theory has only recently begun to accommodate research evidence suggesting that creativity is task specific, although the hierarchical approach discussed above is promising. The creative individual uses analytic ability to work out the implications of a creative idea and to test it. Creative people may take problems that other people see, or they themselves may previously have seen, in one way, and redefine the problems in a different way. We react to things we have seen and our experiences; that is from where we build our new ideas. In her study, positive mood significantly enhanced ideational fluency, compared to negative mood, but no significant differences between positive and negative mood were obtained on scores of originality and usefulness of ideas. What creativity is & is not (4 bullets) Creativity remains somewhat of an elusive concept however, and therefore many different definitions and theories exist concerning what creativity is … Wertheimer, 1958). PLAY. Baer has proposed a divergent thinking metatheory of creativity that, although encompassing all domains of creativity in a single conceptual scheme, nonetheless takes into account the domain specificity of creativity. Jausovec (1989), comparing the effects of positive, negative and neutral mood on analogical transfer in insight problems, reported a complex set of findings. (2015) also deeply considered the connections between creativity theories that are dual-process, and in more general dual-process theories of cognition. He explains that creators decide to buy low and sell high in ideas, meaning that they generate and pursue ideas and concepts that seem too unusual or out-of-the mainstr… Similar emphasis on generation versus evaluation is found in other prominent theories of creativity. Individuals can describe the organizational environment both in an overall global sense, as well as in a more specific, targeted manner. James suggests that individuals develop a global or holistic perception of their work environment (e.g., James & Jones, 1974), which could be applied to any number of contexts and industries. In fact, Baer (1994a, 1994b, 1994c)1994a1994b1994c provided convincing evidence that creativity is not only content specific but is also task specific within content areas. Figure 2. Learn. This focus on spontaneous illumination is most obviously present in the rich literature on creative insight, which reveals the ways in which new and useful ideas arise autonomously in the mind (though there is discussion of the role of controlled and volitional thought in insight; see Kounios & Beeman, 2014; Chein & Weisberg, 2014). One way of organizing creativity research is the "Four P" model, which distinguishes the creative person, process, product, and press (i.e., environment) (Rhodes, 1961). knm763. Ultimately, creativity is not about one thing, but about a system of things. Write. The work of B.F. Skinner will represent the behavioral viewpoint, while Abraham Maslow's ideas will illustrate the personality or humanist perception. Flashcards. If creativity is domain specific, it means that a single theory of creativity – such as the theory that divergent thinking is a basic component of all creative thinking – cannot account for the diversity of creativity across domains. For example, Allen and Thomas (2011) revisited modern conceptions of Wallas's famous stages of creativity and argued that associative and executive processes are active throughout all stages, with different stages differentially associated with each type of thinking process. The Investment Theory of Creativity by Sternberg, creativity has six sources that require confluence: Intelligence, Knowledge, Style of thinking, Personality, Motivation, and Learning environmental contexts. Geir Kaufmann, in The International Handbook on Innovation, 2003. Guilford. Because creativity is as dynamic and diverse as previously stated, the need for multiple theories to be correct to fit any given context arises. Spell. Created by. And finally, creativity training programs cannot be assumed to increase creativity across all domains simply because they successfully promote creativity in one domain. Creativity is therefore present when major artistic, scientific and … As she specifically states, "There are many theories concerning the creative process, yet the proposition that the process may change depending upon the type of creativity has not been considered" (Unsworth, 294). The first section presents a discussion of how the theories will be classified and compared, highlighting key challenges, considerations, and limitations. Klein, 1997). In other work, Beaty and colleagues have extended these behavioral findings to the neuroscientific realm, demonstrating the importance of the interaction between brain regions that underlie associative and executive processes (see Beaty, Benedek, Silvia, & Schacter, 2016, for a review). STUDY. The Five Major Theories of Creativity There are five major theories of creativity each with its own unique viewpoint on what creates creativity in people. Creativity can be defined in many different ways because it is such a broad term. Intellectual abilities are generally acknowledged to be necessary but not sufficient for creativity. To facilitate this vision, and to achieve the goals laid out at the outset of this chapter, we will next review the way that autonomy and control are conceptualized and empirically studied across different areas of cognitive research. Even the author of the paper arguing for domain generality acknowledged that the tide had turned in favor of a domain-specific view: Recent observers of the theoretical (Csikszentmihalyi, 1988) and empirical (Gardner, 1993; Runco, 1989; Sternberg & Lubart, 1995) creativity literature could reasonably assume that the debate is settled in favor of content specificity. Originality:The idea should be something new that is not simply an extension of something else that already exists. This article presents a triangular theory of creativity. The results suggested that the relationship demonstrated between elevated positive mood and creativity may reflect increased productivity, in the sense of quantity of products, but it did not generalize to a higher quality of creativity. Observations of the importance of cognitive control in creative thinking are also apparent in research on creative analogical reasoning. ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. URL: https://www.sciencedirect.com/science/article/pii/B9780128040515000299, URL: https://www.sciencedirect.com/science/article/pii/B9780123750389002235, URL: https://www.sciencedirect.com/science/article/pii/B9780127999623000033, URL: https://www.sciencedirect.com/science/article/pii/B9780123750389001242, URL: https://www.sciencedirect.com/science/article/pii/B978012374714300015X, URL: https://www.sciencedirect.com/science/article/pii/B978012816400600002X, URL: https://www.sciencedirect.com/science/article/pii/B9780080441986500140, URL: https://www.sciencedirect.com/science/article/pii/B978012799962300001X, URL: https://www.sciencedirect.com/science/article/pii/B9780123750389000790, URL: https://www.sciencedirect.com/science/article/pii/B9780128006481000243, Encyclopedia of Creativity (Second Edition), Implications of Domain Specificity for Creativity Theory*, Michael A. West, Claudia A. Sacramento, in Handbook of Organizational Creativity, 2012. As the componentional model previously suggested, the interactionist model also stresses the role played by the context, but it further adds the notion that the effects between person and situation are not simply additive but are instead of an interactive nature. A. Kozbelt, in Encyclopedia of Creativity (Second Edition), 2011. General, domain-transcending theories – if true – would have far greater power than domain specific theories that account only for creativity in a limited content domain. Any time one attempts a new task, there is a level of creativity involved. Test. Numerous theories of creativity were proposed by 20th-century psychologists, educators and other social scientists. Even with the three criteria for creativity … This staged framework, while focused on how an idea arises unintentionally from consciousness, emphasized focused and controlled thought in the evaluation of the utility of the insight. The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. Through this model, Unsworth shed light on the important topic that is context. Intelligence. Intelligence would primarily occur at the domain-relevant skill level. Before I am able to explain several of the leading theories of creativity, one must understand a confusing intricacy surrounding this topic of study. Given the emphasis on understanding the shifting of processing types in time, they identify chronometric approaches as having particular promise both in unraveling the way creative thinking unfolds at the cognitive and neural levels and in developing effective interventions to enhance creative thinking. A brief summary of theories, approaches & process. ), R.J. Sternberg, J.C. Kaufman, in Encyclopedia of Creativity (Second Edition), 2011. Tests of creativity in specific content domains – which might use the consensual assessment technique to evaluate the creativity of products, or might instead find simpler (perhaps paper-and-pencil) techniques for assessing domain specific skills – would still be possible in principle, but they could be of only limited range and applicability. Create your own unique website with customizable templates. An implication of the investment theory of creativity is … Finally, organizational creativity is also a function of the interaction between the creative outputs of its component groups and contextual influences (such as organizational climate and culture, reward systems, resources, or the external environment). Originally, Guilford was trying to create a model for intellect as a whole, but in doing so also created a model for creativity. Most accounts of this finding emphasize the associative organization of information, with more proximal associates becoming active first, followed by more distal creative ideas later. There has been some empirical work on the role of metacognitive abilities in creativity. Creativity and American Culture Exam 1 Cards. Additionally, Unsworth made the distinction between innovation and creativity that I had not seen explained before. An important part of this process will be to incorporate findings from more general dual-process theories of cognition. The Blind-Variation-and-Selective-Retention model of Campbell (1960), Simonton's (1999) Darwinian theory of creativity, Finke, Ward, and Smith's (1992) Genoplore model, and Howard-Jones’ (2002) dual-state model of creative thought all articulate the distinction between generating ideas and evaluating them, and the importance of this back and forth in creativity. Sternberg calls his theory “investment theory,” and creative psychology experts place this theory in a category called “economic theories of creativity.” In a chapter of the creative development book titled “The Development of Creativity as a Decision-Making Process,” he defines this theory in terms of an individual’s decision to be creative. This change in the rudimentary parts of the creative process has caused our overarching view of creativity to switch from viewing it as a personality trait to being a broad category that better encompasses all types of creativity than a singular model could ever hope to. In Animal Creativity and Innovation, 2015. Beaty, Silvia, Nusbaum, Jauk, & Benedek (2014) explored the way in which associative and executive processes, together, influence creativity. Creative people, like good investors, generate ideas that, at the time are viewed as … Created by. These authors argue that an important task for creativity research is to understand the interaction between generative/evaluative and divergent/convergent modes of thinking in the context of more general dual-process models of cognition that focus on autonomy and control and map the shifts between these different types of processing as they relate to different stages of creative thought. This chapter provides a comparative review of major contemporary theories of creativity. Creativity training programs aimed at a particular domain can easily limit their training exercises to ones connected to that domain, while programs aimed at increasing creativity in general – the vast majority of programs – must be careful not to limit their training exercises to just one or a few content domains. You agree to the research in the case of Einstein ’ s evolution and less! Extensive test development efforts for tests of such limited potential use fundamental components of creativity never... 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