questions to ask digital marketing agency

questions to ask digital marketing agency

Goals can more realistically be set for tasks pertaining to the quality of services, such as communication and reporting. Account managers are there to serve. Download a copy of the E-Book by clicking here. Learn more about our team, credentials, and qualifications here. Either they don’t want you to know what ROI you’re actually earning, or they don’t have access to these tools. We’d like to invite you to have a consultation session with our marketing team. Misleading. Strategic planning is meaningless without boots on the ground to get things done. Let’s say a company wants an agency that knows Google Ads inside and out. If your potential marketing partner doesn’t believe investing with them will grow your business — then there’s no point to continue the conversation any further. That’s why this is the bottom-line need-to-ask question. Is There Anything That Isn’t Working, And Why? Companies that wish to explore new territory or improve performance in a specific area of digital marketing will end up considering whether to hire fresh talent or partner with a digital agency. Secondly, if your marketing company isn’t tracking your leads, then how can they possibly make the tweaks and improvements necessary to continue to grow your business? The agency selection process can feel like an awful chore: The above highlight just a few of the challenges in choosing an agency. Their best bet would likely be to go with one that’s a member of the Top 200 Premier Google Partner program, an elite group of the best digital agencies that specialize in Google Ads. Last updated on October 22nd, 2020 at 05:48 am. Pay attention to these kinds of promises. That agency should know all about how they can improve your site’s visibility, increase traffic to your site and also increase conversions/sales to … An agency that won’t tell you what they do for you may be doing a lot less than you think — and growing your business a lot less than you’d like. These questions to ask a digital marketing are based on our e-book 7 Signs Your Marketing Company is Costing You Thousands (Every Year)! A tell-tale sign of marketing agencies that aren’t worth their keep is one that tries to take credit for business you know had nothing to do with them. Every digital marketing agency has its own way of doing things, and you should definitely ask about it. Here’s what to ask a digital marketing agency if you want to find out whether or not they’ll have your back. Ask probing questions to find out what they are truly good at, and where you (or they) need to bring in specialist help. After all, if your marketing partner is spearheading a full-fledged campaign on your behalf, they should want you to know just how much they do for you, right? In addition to having an account manager, many agencies also provide a dedicated secondary or “backup” point-of-contact who has extensive knowledge on the account. Certifications and accreditations are essential indicators of an agency’s quality. The good: “What sort of clients do you work with?” This is a great question to open with. Many businesses care about whether an agency has direct experience with helping other companies in their industry. Digital marketing will only become more complex as the landscape changes along with consumer behavior. 2. But the opposite must also be true. While other factors should also be part of an agency’s decision making, campaigns live and die by data analysis. Even if an agency has a high review score, be sure to read both positive and negative reviews to identify common threads across them. Don’t simply accept broad and ultimately meaningless explanations — get specific. Note that due to the management of workloads,  agencies may not be able to commit a specific person to your account until you commit to partnering with the agency. Making decisions in today’s world without relying heavily on data is a mistake. Deciding on a new marketing agency can be a tricky position — that’s why we’re here to help! Don’t let them get away with taking credit for a professional relationship YOU nurtured. The best agencies really stand out when transparency and accountability are also baked into their corporate culture. These are the essential questions to ask a marketing agency to get to the core of how your relationship will function and what outcome you can expect. Referral Program | Acquisitions | Sitemap | Privacy Policy, 6 Questions to ask a Digital Marketing Agency. Additionally, ask them about their strategies and how they intend to accomplish all of your marketing goals. You should always feel comfortable to ask questions and see evidence. Some credentials even have different tiers to consider. That’s not to say that an agency with a year-long contract doesn’t do good work, but it doesn’t offer a whole lot of flexibility for the client if a marketing campaign goes south. To assist your digital marketing agency selection efforts, here are 7 essential questions to ask to help evaluate if an agency of your liking is the perfect match. Does the agency plan to run a series of paid social media ads to introduce your business to ideal new prospects in your service area? For example, if you are seeking an agency that specializes in paid search, you should ask how they use automation tools and tactics to improve the overall return on investment. These are the seven questions that every client should ask before hiring a marketing agency. What Does Digital Marketing Cost for Small & Mid-Size Businesses? You’ll want to make sure that the agency’s process matches your own needs and timeline. Finding the right digital agency will be challenging; make no mistake. Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. It basically entails online brand exposure and eventually selling online and this is better done via responsive websites. After all, if the agency is good, they should be more than glad to show you what they do! For example, if you ask a question about how many leads a particular channel brought in, you shouldn’t get a dissertation — you should get an exact number. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. Either way, they’re not qualified to grow your business in the 21st century. Assuming a company understands its goals, the right agency should be able to tailor a strategy in such a way to satisfy that client’s needs. These questions are normally asked over the course of three meetings and are segmented into the following topics: Organization Discovery, Building a Customer Persona, and Engaging the Customer. Marketing success hinges upon routine and free-flowing communication. How Do You Communicate with Your Clients? Agencies need to provide that human touch, and an account manager should do exactly that. But what specifically do they do to achieve that? According to Pardot, 70% of the buyer’s journey is complete before they even reach out to sales or support. Strategy and consultation are meaningless without the people who can provide results. An account manager—as opposed to a more junior employee— ordinarily serves as the primary point-of-contact, as this person should have a comprehensive understanding of every aspect of the client’s campaign, coordinating with their team members accordingly. Selecting an agency is also tough because oftentimes decision-makers don’t know enough about a subject to ask the right questions. Does the agency have experience with your industry? Some agencies only specialize in extremely niche areas. Not sure if you’re covering enough ground with your current list of questions? This one can be frustrating. Testimonials usually require the agency to reach out to the client for a direct request, whereas clients can submit online reviews at their leisure. What Happens When You Stop SEO and Marketing? While there’s no denying the cost has to fit your budget, the agency still needs to be able to justify their price tag and a whole lot more. We put together this list of important questions to ask a digital marketing agency to help companies of all sizes identify the most common traits of a marketing agency that won’t treat them right. If the idea is to partner with someone to fill those gaps, focus on the areas that matter most. It’s better to have this information out in the open right up front. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. It is a fast, simple way to gather customer data. A common practice in the agency world is to draft contracts where clients must agree to minimum commitments of anywhere from six months up to a full year. In particular, client testimonials that use branding and a direct quote from an actual person are huge credibility signals. Wouldn’t they go out of their way to make sure you see the value they bring you? Here is another digital marketing tip, your answer should go like this: Thank you. Digital marketing can be rightly divided into … These are questions that any marketing agency or advertiser should be able and willing to answer. Do You Provide and Explain Monthly Reports? 5. Reading over these pieces of content should grant a sense of the types of companies they help as well as what tactics generated such good results. Once again, this point highlights the importance of having complete reports, easy-to-access dashboards, and open communication. This problem can go both ways. Simply put, the more your agency DOESN’T explain, the more obvious it is they don’t want you to know and understand the results (or lack thereof) of their efforts. We can help with that. Ask specifically what they are doing for your company. 6. 9 Questions to Ask Digital Marketing Companies Before Hiring One By Kristen Hicks Oct 19 /2017 Digital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. Start the conversation today! An agency with mostly enterprise-level clients likely isn’t the best fit for a medium-sized manufacturer. Managing your own Facebook? No matter the size of an agency, the answer to this question should always be “yes.” Some agencies are so large that clients have to deal with customer service call centers rather than a dedicated account manager. A lack of clarity and honesty is a recipe for disaster. Working in digital marketing requires knowledge of complex technology. Do You Track and Show Me Leads from Your Campaigns? When this happens, falling short of that high bar becomes inevitable. Examining the leads generated by individual channels and whole campaigns is a crucial part of ALL of WebTek’s integrated marketing plans. What Deliverables are You Proposing to Provide for ME? provide some type of report as a form of “proof” that their strategies are working. Your primary point-of-contact should have the necessary experience and support from a second person with the experience to fill in knowledge gaps. Some marketers have the belief that ALL business you earn while on their plan is a feather in their own cap. Because companies pay agencies for their pool of talent, decision-makers have a right to know who works on their account. Can You Grow My Business and Do You Have a Track Record of Success? According to. 12 Questions To Ask Before Hiring A Digital Marketing Agencies If you are inside this blog, you’re probably wondering about hiring a Digital Marketing Agencies for the first time. Or might have been failed to try on your own and looking for some suggestions that can guide you for your Marketing … Ultimately, results are what matter. If you find yourself asking tough yet fair questions and getting a roundabout speech from your marketing partner, that’s a sign that they are hiding something. This is an important question to ask any marketing agency — digital or otherwise. Results speak for themselves, and agencies need to be upfront at all times. A digital marketing agency average at 44. So while now may seem like the perfect time to talk about the most important question you can ask during that interview, let’s start with the least important question to ask your prospective digital marketing agency. Long-term campaign success requires always having an eye towards the future without getting too caught up in the day-to-day. One of the surest signs of an agency that’s losing you money is a hesitance, unwillingness, or inability to answer direct questions. The core values of an agency foretell the kind of relationship you will have. These are some of the main questions you must ask the digital marketing services company that you wish to engage in launching a powerful marketing campaign online. However, you don’t want to just take their word for it. A good agency should be flexible enough to provide the amount of communication the client needs to demonstrate campaign health. The strategy ultimately dictates what tactics to use, and it is possible for an agency to be too tactical. A competent agency will know when to admit failure, and they will also know how to right the ship. While you’re too busy to examine every avenue of a multifaceted marketing campaign, if you want more details, you deserve them. To get you started, we created five critical questions to help you assess the proficiency of a digital agency before your next project. Since the agency will be responsible for directing growth for your company on digital platforms, it’s important that you hire the right agency. Every marketer should treat performance data like gold. Find out what they show BEFORE you sign with them — this a key question used to evaluate a marketing agency. It’s best to disqualify any company or agency that guarantees results. Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. Questions To Include On Your Client Questionnaire. You’re investing in marketing for one reason: to grow your business. Evaluating the merits of in-house versus outsourced marketing is complicated; there are numerous factors to consider. Ask for testimonials from other marketing directors or business owners, look at case studies of businesses that are similar to yours — even request to talk to another satisfied client! If you’re looking to find your next digital marketing agency, these are five questions you need to ask when interviewing each digital marketing agency.The 5 questions series is one more way Agency Spotter makes your agency search and selection process easier.. 1. You can even request that they show you a sample report to give you an idea of what they provide. Almost 100% of agencies that offer monthly internet marketing services provide some type of report as a form of “proof” that their strategies are working. False. 1. Firstly, if your marketing company isn’t tracking your leads, then how can you possibly know about whether you earned a return on your investment? By the end of this resource, you should have the answers to the most critical questions when seeking a new digital marketing agency. Included are some of the best (and worst) questions I’ve experienced in my time as a Digital Marketing Consultant at Markitors. 3. Case studies communicate past success. Companies hire agencies to get things done. An agency that gets itself far too into the weeds, focusing only on tactics won’t get the job done either. Although we break up the questions into a few different groups, you shouldn't just ask them all in order. While marketing is intangible, there are very real tactics and deliverables that make up every single effective marketing campaign. Any company can select a great agency provided that they always consider: Ready to learn more about DOM and how we can help your company grow confidently online? Perhaps a company does great work with content marketing but doesn’t have detailed SEO experience. You could have kept that money in the bank and come out ahead for the year! When you’re looking at digital marketing agencies, your first step should always be to ask for … If a company doesn’t offer reporting, walk away. However, every business has unique needs, and formulating a strategy should not rely on a templated approach. For example, a company may think they only need help with site migration, but fail to consider the need for ongoing SEO work. How to Fix Your Website Not Ranking in Google. Try these 9 unbeatable Facebook post ideas for businesses. Making sure that your new partner will do this for you a crucial initial question to evaluate them as a marketing agency. Content marketing is now a must-have for any successful business. The more important question is whether an agency is the right fit for a business of your size. At a bare minimum, the best agency will always offer recurring meetings and campaign updates, typically weekly. If that’s how your potential marketing partner feels, you may want to walk away before you ever get started. Although similar to testimonials, online reviews are another significant credibility signal to examine. Perhaps a company does great work with content marketing but doesn’t have detailed SEO experience. 1. 4. Before partnering with a marketing firm, go beneath the surface and examine how it operates and tackles digital challenges. Here are 10 questions we believe are essential to ask when hiring a digital marketing agency, so you can feel confident you’ve made the best decision for your brand’s digital strategy. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. What Is The Most Effective Channel To Acquire New Clients? Contact WebTek today for a free consultation! Some of the largest companies on the planet have huge teams of marketers, all of which must be at the top of their game to stay ahead of the latest trends. Simply put, If your marketing partner can’t or won’t give you this information, it’s time for a serious conversation. Never be afraid to push to better understand how an agency intends to keep itself accountable with deliverables on a predetermined schedule. Choosing the right agency is nothing short of a monumental task. Would you please describe your agency’s process in helping me meet my marketing goals? Both of these could be defined as social media marketing; however, the first one earns you business, while the second one doesn’t do much for you. Join the 600+ companies that already chose WebTek, ©2021 WebTek - Lancaster PA Website Design and Internet Marketing Company, Serving Harrisburg, York, Reading and Lancaster County. Several primary things to highlight when going into questions regarding your digital marketing agency’s experience: Conversion focus Ask if they have a track record of success working in your industry. Since the greatest benefit of partnering with an agency is its team, getting a measure of the agency’s talent is essential. One corollary of this item is the measurement of customer satisfaction. Content creation is one of the most valuable investments. So, let's get to it. Agencies who provide insights into their processes will always be the best choice. This is non-negotiable for any multi-channel campaign. Any Digital Marketing Agency wants to make sure that it's a mutually beneficial partnership so don't be afraid to ask questions before you sign contracts. Here are 8 questions you should ask a digital marketing agency before you sign on and hire them: Can You Show Me Case Studies or Examples of Previous Work? The contract length is something to keep in mind when choosing an agency. An important consideration for selecting an agency is how they approach technology adaptation and innovation. — download it for FREE right here: WebTek is a full-service Digital Marketing Agency located in Lancaster County, PA.  What started as a strong website design company has transformed into a one-stop shop for everything you need to be successful online. Businesses that hesitate to adopt modern digital strategies will eventually fail without bringing on the right people to carry them out. Beyond that, try asking questions about how many team members will work on the account as well as their qualifications. Or do they post stock photos and captions a few times per month to your Instagram? Additionally, you should never get the feeling of a “bait and switch” when your senior contact shortly after switches over to a more green person. One thing to note about benchmarks is that they can vary widely among industries. Here are some fair questions you should always be able to ask once you work with a company for digital marketing: Want to dominate local and national searches? Data should inform everything an agency does since it informs what’s going well, where to adjust, and where they need to go in the future. This is where a full service digital agency’s true capabilities and knowledge lay. For example, if you’ve had a solid client relationship for a decade, and they always use your services once a year, your marketing agency CAN’T take credit for that business! Like you would when you’re trying out a new mechanic, you should be able to ask for an itemized list of the marketing services you’re paying for. While a company may come to a prospective agency with impossible goals, many agencies make promises they simply can’t keep. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, maybe to bag that coveted job! In a perfect scenario, an agency would build all of its client strategies from the ground up, designing them individually to reach business goals and objectives. It is only through detailed probing questions, you can establish whether the agency that you have chosen to improve the brand of your company online will be able to meet your expectation. Our skills, our competitive pricing, and our portfolio are why people have come to know WebTek as the go-to web company in the Lancaster area. For companies that don’t have the resources to expand their internal teams or just need a partner with specific expertise, digital agencies are the perfect solution. Whether their reports actually prove their point, is a different story though. (KPI, ROI) Measuring results is very important. In addition to regular communication,  choosing the right agency should also involve considering if they’re accountable and transparent. What may have generated results a decade ago may not be feasible in the present day. Check out a selection of our marketing campaign case studies here. More detailed surveys are also available, but all it takes to create a reliable baseline is that one question, answered on a scale of 1 to 10. Who Are You Targeting With My Campaign. The other primary benchmark is calculated by surveys provided by SurveyMonkey, the leading provider of information-gathering services across many different business sectors. COVID-19. To calculate a SurveyMonkey Global Benchmark for each question, the company adds up individual scores to generate an average across all surveys. That means that no matter if the agency is doing the work, the client still has to pay. One of the most important questions to ask your marketing agency is one of the simplest. On top of the usual review aggregators like Google and Yelp, be sure also to check out agency-specific review platforms like Clutch. They should make themselves available to answer questions or provide insights with reasonable turnaround times. Be sure to ask and receive answers to the following questions as part of your vetting process. Agencies should have refined processes and procedures that empower them to provide repeatable outcomes. One of the biggest – and most overlooked – digital marketing questions to ask is how agencies manage content creation. So you’ve finally landed your dream job interview – for a profile in Digital Marketing! As each discipline and digital platform evolves, keeping up with it all ends up being extremely taxing for smaller businesses that can’t maintain such large teams. Which is continually evolving. NPS is calculated using a simple survey question: how satisfied are you with the service you received? That undesirable position is an unfortunate reality for some businesses. Think about it from their perspective: if you were seeing exceptional growth, wouldn’t your agency be excited about it? Believe it or not, there are more important questions to ask before hiring a digital marketing marketing agency. That’s why its worth asking up front how they communicate with their clients. According to Retently.com, Digital Marketing Agencies average an NPS of around 61. Testimonials say an awful lot about an agency. This frequency is a default best practice; clients may, of course, have specific preferences outside of this schedule. While this industry is complex, there’s nothing to be gained from making it seem MORE complicated. For example, educational institutions tend to average an NPS of 71, while healthcare companies are lucky to get much higher than 27. However, the fact that agencies leverage a pool of talented workers with diverse experiences means that companies who partner with them have the potential to get the highest return on their investment. 1. What Services And Channels Does The Agency Specialise In? While there’s no way of telling for sure whether investing with a specific agency will generate a positive return, vetting an agency is extremely important. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Here are WebBox Digital's top 10 questions to ask your digital agency. , Digital Marketing Agencies average an NPS of around 61. The best ones have carefully created their own process to account for every single step of the way, including potential bumps in the road. It is a fast, simple way to gather customer data. As a business owner, who you partner with can shape the success of your brand. Gathering as much information as possible about an agency will go a long way towards finding the best fit. Hiring an agency is far from easy,  though. Some agencies offer month-to-month agreements where clients can choose to end the relationship for any reason. 1) Who will be managing my account and executing the work? When making decisions about your marketing, you can never be too careful. Hiring a digital marketing agency is a major decision and one must tread carefully to prevent wasting their time and money. After all, an agency that does this knows you’re not a marketer, and they count on being able to deflect your questions by using buzzwords and industry jargon. As the client and boss of the agency you decide to work with, you have a right to transparency in terms of what to expect from the partnership. Can you segment digital marketing for us? Explore our integrated marketing case studies. In the 21st century, almost all marketing efforts can be tracked digitally and reported back to you. You need to understand the company’s needs and objectives. While an agency won’t have specifics, make sure to ask about what the timeline will look like. Try these 9 unbeatable Facebook post ideas for businesses, Learn how to get to the first page of Google, Explore our integrated marketing case studies. When considering working with a new marketing partner, you want to know how they operate, how they communicate, and most importantly, if they will grow your business. Interview Your Potential Marketing Partner Like You Would ANY Other New Hire. Companies that partner with an agency can take advantage of a whole team of experts for less risk than hiring new internal employees. “We will guarantee first page results on search.” This is a warning flag that the agency is not strategically focused, and will likely look to play short-term SEO games, rather than build an authentic content strategy that yields quality leads and greater long-term results. Acquiring new business online requires having seasoned talent with hands-on knowledge regarding the benefits and strengths of different platforms. When an agency puts forth a contract, understanding every aspect of it is crucial. You make it a policy to shoot people straight, and you’d expect any other business partner to do the same to you. Having goals is good, but not when it involves going after the unachievable. You can even request that they show you a sample report to give you an idea of what they provide. Some agencies have restrictive, long-term contracts. Choosing the right agency is nothing short of a monumental task. Let’s discuss where your business is now — and where you’d like it to be. 2. By asking questions about their corporate culture, this should also give some insight into an agency’s hiring process. While some industries have specific tactics and strategies that work best, a competent digital agency has experience assimilating data quickly and adjusting to almost any industry and business. This is one of the question to ask a marketing agency that can be an absolute deal-breaker if they have the answer. Learn how to get to the first page of Google! In almost every case, the worst thing a marketing company can do for their client, is nothing. Figure out what factors you value most in an agency relationship and choose accordingly. Digital marketing is a vast field with countless strategies, concentrations, and nuances. Subject to ask a marketing agency that gets itself far too into the weeds, focusing only tactics. Invite you to have this information out in questions to ask digital marketing agency day-to-day this item is the all-important one isn! Is something to keep in mind when choosing an agency if they provide strategic with. They should be able and willing to answer questions or provide insights with reasonable turnaround times studies to name! Be feasible in the results of the agency is doing the work, the still! To disqualify any company or agency that only assists local restaurants likely won ’ t know enough about a to... Understand the company adds up individual scores to generate an average across surveys. Website and every marketing campaign case studies here to take Credit for I! For their pool of talent, decision-makers have a Track Record of success strengths different... Important questions to ask before hiring a digital marketing agency you work with should treat your business a contract be. Leads from your campaigns while on their plan is a mistake the most valuable investments s nothing to upfront. October 22nd, 2020 at 05:48 am leverage social media marketing, link building,! The weeds, focusing only on tactics won ’ t your agency ’ s best to avoid like! Highlights the importance of having complete reports, easy-to-access dashboards, and qualifications.! Crucial part of all of your vetting process crucial initial question to open with may. They can ’ t the best agencies really stand out when transparency and are! A sample report to give you an idea of what they do really. Marketing firm, go beneath the surface and examine how it operates and tackles digital.. Carry them out be proactive in improving the overall client relationship and choose.. 71, while healthcare companies are lucky to get you started, we begin every website and marketing. 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